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Two best seller authors meets at the GSSI (Global Sales Science Institute) Conference in Latimer Place (near London), 11-13 June 2014: Roman Anlanger and Malcom McDonald


It was indeed a great moment for Roman Anlanger to meet Malcom Mc Donald at the GSSI. Some facts about Malcom: Until 2003, Malcolm was Professor of Marketing and Deputy Director of Cranfield University School of Management, with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.


He has written forty three books, including the best seller „Marketing Plans - How to Prepare Them How to use Them“ and hundreads of papers and articles. In 2008 he was listed in the UK`s Top Ten Business Consultants by the Times. In 2011 he was honoured with a Life Time Achievement Award by the UK`s Chartered Institute of Marketing.



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